Snapp Mashhad Campaign

Creative Strategy, Ideation, and Artwork Creation Snapp, Largest Ride-Hailing platform in Iran.
Creative direction based on already familiar looks and feels of traffic signs in Mashhad, Iran.

Snapp is leading ride-hailing platform in Iran similar to Uber. Snapp is available in all over Iran; Mashhad has the second most usage after Tehran.

This direction emphasizes on simplicity of taking a ride; As simple as a tap on the screen; Just a Snapp away from wherever you are.