Every product and service is becoming increasingly smarter, clinical urine tests are no exception. Smartest is a smart solution to get test results and insights easier and faster at home. Using test strips and image processing to provide early results it provide basic analysis as well as requesting analysis of a medical doctor for more in-depth review.
We have named and designed the visual identity to reflect an easy to-use, smart and clean product that can be purchased at pharmacies and get used at home by multiple users. Trust, medical look & feel, accuracy and cleanness were in center of visual designs brief.
Packaging is simple but bold to get distinguished at busy shelves of pharmacies. Package contains test strips, paper cups and instructions.
Smartest digital experience starts in form of a conversational interface, to mimic the actual doctor-patient communication and avoid complexity of user-flow.
Conversation guide users to present their medical history, profile and provides instructions to use the product. In later journey steps, user faces her test results, insights and doctors analysis response
