The campaign was designed for Parsian bank which considered one of the biggest private banks in Iran. Our core idea that formed key visuals was about communicating the loans bank provides based on interest-free accounts. Loans for non-profit organizations, healthcare, and so on.
Media coverage ranged from billboards, indoor posters, newspapers, digital banners, and landing pages to even ATM interface materials. We used saturated colors and a minimal, clear design to grab the audience’s attention in busy spaces of bank branches.
