MeTime Brand Identity

MeTime is an Online Self-help App and Cosmetics Shop based in Tehran.

MeTime means you. We named the brand and created the identity that is aligned with self-caring, luxurious & contemporary promises that are pillars for MeTime. Reflecting the idea of taking some time for yourself rather than blindly using cosmetics on skin is what MeTime stands for.

We designed multiple Gothic-like motifs with a modern touch and used them in combination with sophisticated colors scheme and updated serif typeface to communicate the mood we intended for MeTime brand identity.
Alongside with an online shop, MeTime has a mobile application (also Paradigm designed) to provide DIY routines of relaxation or skin-care solutions. Digital transformation of such services is growing fast and MeTime is disrupting its category in Iran.