![](https://paradigmcca.com/wp-content/uploads/2020/05/lupot-website-04.jpg)
Lupot is all about craftsmanship appreciation. With antique musical instruments that have been curated meticulously, Lupot is home to people with great passion for details.
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![](https://paradigmcca.com/wp-content/uploads/2020/05/lupot-website-01-1.jpg)
We designed visual brand identity and introduction website for Lupot. The identity was designed in order to create a distinguishable look and feel. Each letter of the logotype was designed in a way that can be used as a signature.
![](https://paradigmcca.com/wp-content/uploads/2020/05/lupot-website-03.jpg)
![](https://paradigmcca.com/wp-content/uploads/2020/05/lupot-website-02-1.jpg)
Other brand identity elements like color scheme and patterns was designed aligned with Lupot characteristics, reflecting elegance, passion to details. Rather serious and well-aged personality.
![](https://paradigmcca.com/wp-content/uploads/2020/05/lupot-website-10-1.jpg)
![](https://paradigmcca.com/wp-content/uploads/2020/05/lupot-website-07-1.jpg)
![](https://paradigmcca.com/wp-content/uploads/2020/05/lupot-website-08.jpg)