Lupot Brand Identity

Lupot is a home to antique music instrument lovers in London, UK.
Lupot is all about craftsmanship appreciation. With antique musical instruments that have been curated meticulously, Lupot is home to people with great passion for details.
We designed visual brand identity and introduction website for Lupot. The identity was designed in order to create a distinguishable look and feel. Each letter of the logotype was designed in a way that can be used as a signature.
Other brand identity elements like color scheme and patterns was designed aligned with Lupot characteristics, reflecting elegance, passion to details. Rather serious and well-aged personality.