Based on Berlin, FDB is an investment company specialized in luxury real estate. A luxury brand is an statement and creating proper image to communicate such message is crucial. With business across Germany and UAE, FDB brand identity was designed to stays in perfect harmony with its clients and properties.
Rooted in architectural forms, several patterns and brand elements was created. In co-relation with simplified and geometrical serif typefaces a logotype was born to reflect harmony, fine details and trust.
Minimum use of color allowed FDB to take advantage of an invisible look throughout it touch-points, an approach that is desirable in luxury spaces and cherishes their audience beings instead of emphasizing on flashy brand presence.
