![](https://paradigmcca.com/wp-content/uploads/2021/08/fakir-website-01-scaled.jpg)
As a company that helps businesses build their fully remote engineering team, Fakir Informatik needed a refreshed brand identity. Fakir is about managing connecting developers to businesses and managing the relationship to outperform expectations.
![](https://paradigmcca.com/wp-content/uploads/2021/08/fakir-website-02-1-scaled.jpg)
![](https://paradigmcca.com/wp-content/uploads/2021/08/fakir-website-05-scaled.jpg)
The problem was simple, old brand identity didn’t reflect the trust, professionalism, and general image that was needed in a business-to-business partnership. Our objective was to design a strong, techy & trustful identity to fit the values Fakir believes in.
![](https://paradigmcca.com/wp-content/uploads/2021/08/fakir-website-14-scaled.jpg)
![](https://paradigmcca.com/wp-content/uploads/2021/08/fakir-website-04-1-scaled.jpg)
![](https://paradigmcca.com/wp-content/uploads/2021/08/fakir-website-07-1-scaled.jpg)
![](https://paradigmcca.com/wp-content/uploads/2021/08/fakir-website-06-scaled.jpg)
![](https://paradigmcca.com/wp-content/uploads/2021/08/fakir-website-16-scaled.jpg)
![](https://paradigmcca.com/wp-content/uploads/2021/08/fakir-website-15-2-scaled.jpg)
We redesigned the introduction website, as a primary touchpoint. A content architecture was established to showcase projects, teams, and company values.
Consistency among different touchpoints (presentation templates, website, merchandise, etc) was a priority for us.
![](https://paradigmcca.com/wp-content/uploads/2021/08/fakir-website1-02-2-scaled.jpg)
![](https://paradigmcca.com/wp-content/uploads/2021/08/fakir-website1-01-2-scaled.jpg)