Dayzi Brand Identity

Online Groceries Based in Sari, Iran.
Most of us have daily trips to grocery stores. The design of DayZi brand identity began with ideation on everyday living and time.
“DayZi” was the result of our naming process where we brainstormed different approaches to create a combination that reflects a tech startup, sounds good in Persian and stays relevant in meaning.
Based on a rural area north of Iran, a rooster icon was adopted for DayZi as core concept and developed further to create a bold and distinguishable design. Color scheme and typefaces were selected based on the same “easy and everyday” theme.

Multiple relevant touchpoints were designed in order to create a consistent look & feel in brand identity, and then further extensions got developed for product design and user interface purposes.