The observation shows that Iranian females between the age of 25 to 40 were not paying enough attention to themselves;
The Idea came from this fact and we developed the brand strategy to address this specific lifestyle flaw. Furthermore, naming of MeTime, follows the same strategy and promotes a few daily habitual events to self-help and care.
Floral motives expressed a sense of love and reminded of early 20th century designs of art nouveau style;
Sophisticated art direction kept the Brand and Social content creation integrated.