The urban environment of Tehran inspired us to take a fresh visual direction.
We developed the identity based on the busy and
casual lifestyle of everyday men.
We adopted the Elements from the periodic table to identify different models.
Elements sets as to be an online fashion brand; A set of touchpoints developed for shipping and delivering the products.
As an online brand, we focused heavily on original contents.  Social media management and content creation as the main communication was our responsibility.
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